Originally published at <a href="https://garimabasnet.com.np/digital-marketing-in-nepal/" target="_blank" rel="noopener">garimabasnet.com.np</a>
Generally, Any efforts made to promote a business service or product across the internet is called Digital Marketing, also called online marketing In practice, it typically refers to online marketing campaigns that appear on our devices&rsquo; screen.
We have all seen different forms of it every day, for example: Social media posts you see online, emails you receive every day, online videos, display ads, search engine marketing, and paid social ads.
At this stage, digital marketing is vital for any business.&nbsp; It seems like every other brand has a website, and if they don&rsquo;t, they at least have a Facebook page or any social media page.
In this article, we&rsquo;ll delve deeper into the context of Nepal.
People depend upon the digital content for research. Even to buy a product, they first look online.
&nbsp;
<h2>The Rise of Online Marketing in the Nepalese Landscape</h2>
&nbsp;
Traditionally, Nepalese businesses relied heavily on offline marketing tools like print media and word-of-mouth.
According to The Management Information System (MIS) report 2021 published recently by Nepal Telecommunications Authority (NTA), there are more than 38.21 million mobile phone users in Nepal as of mid-January 2021.

Also, as per various resources. As of January 2022, there were 11.51 million internet users in Nepal, with an internet penetration rate of 38.4% of the total population. The number of internet users in Nepal increased by 315 thousand (+3.2%) between 2019 and 2020.
This shows a rapid increase of digital literacy in people. People are increasingly turning to online platforms for information, shopping, and connecting with brands. This shift necessitates a focus on online marketing strategies to effectively reach your target audience.
&nbsp;
<h2>Benefits of Digital Marketing for Small Businesses in Nepal</h2>
&nbsp;
For small businesses in Nepal, digital marketing offers a cost-effective and powerful gateway to achieving their growth aspirations. Here are some key advantages:
<ol>
<li>Wider Reach:&nbsp;Unlike conventional marketing methods, digital marketing services empower you to target a far broader audience, even transcending geographical limitations. You can connect with potential customers across Nepal and even internationally, significantly expanding your market reach.</li>
<li>Cost-Effectiveness:&nbsp;Compared to traditional advertising methods, digital marketing offers a more cost-efficient way to reach your target audience. You can tailor your budget and target specific demographics, ensuring a higher return on investment (ROI) for your marketing efforts.</li>
<li>Measurable Results:&nbsp;One of the biggest advantages&nbsp; is the ability to measure its effectiveness in real-time. Through analytics tools and insightful data, you can track campaign performance, identify what resonates with your audience, and adapt your strategies accordingly.</li>
<li>Increased Engagement:&nbsp;It fosters two-way communication with your audience. You can create engaging content, interact with customers on social media platforms, and build stronger brand loyalty.</li>
</ol>
<h2>&nbsp;</h2>
<h2>Key Strategies for Digital Marketing Success</h2>
&nbsp;
Social Media Marketing:&nbsp;As per&nbsp;<a href="https://datareportal.com/">data reportal</a>, There were 10.00 million social media users in Nepal in January 2020.
This clearly shows digital literacy in Nepali and nowadays platforms like Facebook, Instagram, Tiktok has become one of the popular advertising platforms for everyone.
Content Marketing:&nbsp;84% of consumers expect companies to produce entertaining and helpful content experiences. So, focusing on content marketing is necessary.&nbsp; Whether it&rsquo;s blog posts, videos, or infographics, compelling content can attract organic traffic and nurture leads over time.
Email Marketing:&nbsp;Despite the rise of social media, email marketing remains a potent tool for driving customer engagement and nurturing relationships. Small businesses can build an email list of subscribers and send out personalised offers, updates, and newsletters to keep their audience informed and engaged.
&nbsp;
<h2>Developing Strategy in the Nepalese Market</h2>
&nbsp;
While the potential of digital marketing in Nepal is vast, it&rsquo;s crucial to develop a well-defined strategy for your business. Here are some key steps to consider:
<ul>
<li>Understanding your ideal customer. Define their demographics, interests, and online behaviuor.</li>
<li>Set specific goals whether it is to increase website traffic, generate leads, or boost sales? Defining clear goals will help you measure your success.</li>
<li>Create informative, valuable, and visually appealing content that resonates with your target market.</li>
<li>&nbsp;Use analytics tools to understand what&rsquo;s working and adapt your strategies based on the data.</li>
</ul>
&nbsp;
&nbsp;
<h2>Expanding on the Value</h2>
&nbsp;
In addition to the benefits outlined above, online marketing in Nepal offers unique opportunities for businesses to differentiate themselves and stand out in a competitive market. Here&rsquo;s how:
Localization Strategies:&nbsp;In a country where regional dialects and languages vary significantly, localization is key to effective marketing. Digital marketing services can help businesses adapt their content, messaging, and communication channels to suit different regions and language preferences. Whether it&rsquo;s translating website content into local languages or running targeted ad campaigns, localization strategies can enhance relevance and engagement among diverse audiences.
Mobile-First Approach:&nbsp;With the proliferation of smartphones and mobile internet usage, adopting a mobile-first approach is essential for success in Nepal&rsquo;s digital landscape. Digital marketing services can optimize websites and content for mobile devices, ensuring seamless user experiences and accessibility across different screen sizes. Whether it&rsquo;s responsive web design, mobile-friendly ads, or SMS marketing campaigns, prioritizing mobile optimization can significantly enhance reach and engagement among mobile-savvy Nepalese consumers.
Economic Empowerment: By lowering barriers to entry and providing affordable marketing solutions, digital platforms enable small businesses and startups to compete on a level playing field with larger enterprises. This democratization of marketing resources fosters innovation, creativity, and economic growth across various sectors of the Nepalese economy.
<h2>&nbsp;</h2>
<h2>Final Thoughts</h2>
&nbsp;
As Nepal embraces the digital age, the role of&nbsp; Digital marketing in driving business growth and innovation cannot be overstated.

The Rise of Online Marketing in the Nepalese Landscape

Digital Marketing in Nepalese Landscape

Originally published at&nbsp;<a href="https://webdesignguy.me/setting-up-wordpress" target="_blank" rel="noopener">webdesignguy.me</a>&nbsp;on&nbsp;Dec 27
<div class="relative p-4 w-full overflow-hidden rounded-xl border border-slate-200 bg-white dark:border-slate-800 dark:bg-slate-900 mx-auto mb-10 max-w-[812px]">
<div class="pr-4 pb-4">
<h2 class="px-6 py-5 pb-4 text-lg font-semibold text-slate-800 dark:text-slate-100">Table of contents</h2>
<ul class="pl-4 dark:border-slate-800">
<li><a class="mb-1 flex items-center gap-x-2 rounded-lg px-2 focus:outline-none hover:bg-slate-100 focus:bg-slate-100 dark:hover:bg-slate-800 dark:focus:bg-slate-800" href="#heading-step-1-choose-a-web-host" aria-label="Step 1: Choose a web host">
<div id="cfc54f06-2d56-4b1c-8a06-cc941cc1bf97" class="w-full break-words py-2 text-base focus:outline-none text-slate-700 dark:text-slate-200">Step 1: Choose a web host</div>
</a></li>
<li><a class="mb-1 flex items-center gap-x-2 rounded-lg px-2 focus:outline-none hover:bg-slate-100 focus:bg-slate-100 dark:hover:bg-slate-800 dark:focus:bg-slate-800" href="#heading-step-2-register-a-domain-name" aria-label="Step 2: Register a domain name">
<div id="5dc27714-f1f1-4291-9d81-c5b7cc11cda9" class="w-full break-words py-2 text-base focus:outline-none text-slate-700 dark:text-slate-200">Step 2: Register a domain name</div>
</a></li>
<li><a class="mb-1 flex items-center gap-x-2 rounded-lg px-2 focus:outline-none hover:bg-slate-100 focus:bg-slate-100 dark:hover:bg-slate-800 dark:focus:bg-slate-800" href="#heading-step-3-install-wordpress" aria-label="Step 3: Install WordPress">
<div id="859040c4-4fe1-454a-8c3e-4b804806c25a" class="w-full break-words py-2 text-base focus:outline-none text-slate-700 dark:text-slate-200">Step 3: Install WordPress</div>
</a></li>
<li><a class="mb-1 flex items-center gap-x-2 rounded-lg px-2 focus:outline-none hover:bg-slate-100 focus:bg-slate-100 dark:hover:bg-slate-800 dark:focus:bg-slate-800" href="#heading-step-4-choose-a-theme" aria-label="Step 4: Choose a theme">
<div id="22521192-7609-4739-9e2c-7bf33e54be88" class="w-full break-words py-2 text-base focus:outline-none text-slate-700 dark:text-slate-200">Step 4: Choose a theme</div>
</a></li>
<li><a class="mb-1 flex items-center gap-x-2 rounded-lg px-2 focus:outline-none hover:bg-slate-100 focus:bg-slate-100 dark:hover:bg-slate-800 dark:focus:bg-slate-800" href="#heading-step-5-customize-your-site" aria-label="Step 5: Customize your site">
<div id="003f82a9-ea48-47ef-87a2-e2ec05478cd5" class="w-full break-words py-2 text-base focus:outline-none text-slate-700 dark:text-slate-200">Step 5: Customize your site</div>
</a></li>
<li><a class="mb-1 flex items-center gap-x-2 rounded-lg px-2 focus:outline-none hover:bg-slate-100 focus:bg-slate-100 dark:hover:bg-slate-800 dark:focus:bg-slate-800" href="#heading-step-6-install-the-necessary-plugins" aria-label="Step 6: Install the necessary plugins">
<div id="f5f9b839-9760-4077-a4d5-4721fa0a33ad" class="w-full break-words py-2 text-base focus:outline-none text-slate-700 dark:text-slate-200">Step 6: Install the necessary plugins</div>
</a></li>
<li><a class="mb-1 flex items-center gap-x-2 rounded-lg px-2 focus:outline-none hover:bg-slate-100 focus:bg-slate-100 dark:hover:bg-slate-800 dark:focus:bg-slate-800" href="#heading-step-7-launch-your-site" aria-label="Step 7: Launch your site">
<div id="d3299953-c444-4315-8010-b8cc8cf93487" class="w-full break-words py-2 text-base focus:outline-none text-slate-700 dark:text-slate-200">Step 7: Launch your site</div>
</a></li>
</ul>
</div>
</div>
<div id="post-content-parent" class="relative mb-10 pb-14">
<div id="post-content-wrapper" class="prose prose-lg mx-auto mb-10 min-h-30 break-words dark:prose-dark xl:prose-xl">
Setting up a WordPress site can seem like a daunting task, but with the right guidance, it can be done quickly and easily. In this post, we'll walk you through the step-by-step process of setting up a WordPress site from start to finish.
<h3 id="heading-step-1-choose-a-web-host" class="permalink-heading">Step 1: Choose a web host</h3>
The first step in setting up a WordPress site is to choose a web host. A web host is a company that provides the necessary technology and support for your website to be viewed on the internet. Some popular web hosting options recommended by WordPress include:
<ol>
<li>
Bluehost: Bluehost is one of the most popular web hosts for WordPress. They offer a one-click WordPress installation and 24/7 support. They also have a variety of plans to suit different needs, including shared hosting, VPS, and dedicated servers.
</li>
<li>
HostGator: HostGator is another well-known web host that is compatible with WordPress. They offer a variety of plans and a one-click WordPress installation. They also have a user-friendly control panel and 24/7 support.
</li>
<li>
SiteGround: SiteGround is a web host that is specifically designed for WordPress. They offer a one-click WordPress installation, managed hosting, and a variety of plans to suit different needs. They also have a user-friendly control panel and 24/7 support.
</li>
<li>
Dreamhost: Dreamhost is a web host that is known for its user-friendly control panel and one-click WordPress installation. They also offer a variety of plans to suit different needs, including shared hosting, VPS, and dedicated servers.
</li>
<li>
WP Engine: WP Engine is a premium web host that is specifically designed for WordPress. They offer managed hosting, which includes automatic updates, backups, and 24/7 support. They also have a variety of plans to suit different needs, including personal, professional, and business plans.
</li>
</ol>
These are just a few examples of web hosts that are compatible with WordPress, and there are many other options available. It is always recommended to do your own research before choosing a web host.
<h3 id="heading-step-2-register-a-domain-name" class="permalink-heading">Step 2: Register a domain name</h3>
Once you have chosen a web host, the next step is to register a domain name. A domain name is an address that people will use to find your website (e.g.,&nbsp;<a class="autolinkedURL autolinkedURL-url" href="http://www.example.com/" target="_blank" rel="noopener">example.com</a>). You can register a domain name through your web host or a separate domain registrar. Here are the main steps:
<ol>
<li>
Choose a domain registrar: Many companies offer domain registration services, such as GoDaddy, Namecheap, and Network Solutions. You can compare prices and features to find the best option for you.
</li>
<li>
Search for available domain names: Once you have chosen a domain registrar, you can search for available domain names. You can use the search tool provided by the registrar to see if your desired domain name is available.
</li>
<li>
Register your domain name: If your desired domain name is available, you can register it by providing your personal information and paying the registration fee. The registration fee varies depending on the registrar and the length of time you wish to register the domain name for.
</li>
<li>
Configure your domain: Once your domain is registered, you will need to configure it to work with your web host and your WordPress site. This typically involves changing the DNS settings for your domain to point to your web host's servers.
</li>
<li>
Update your WordPress site: After your domain is registered, you will need to update your WordPress site to use the new domain name. You can do this by going to the Settings &gt; General page in your WordPress dashboard and updating the WordPress Address (URL) and Site Address (URL) to reflect your new domain name.
</li>
</ol>
It is important to note that some web hosting providers offer free domain registration when you sign up for their hosting services. so it's worth checking before you register your domain name. And remember to renew your domain name on time to avoid losing it.
<h3 id="heading-step-3-install-wordpress" class="permalink-heading">Step 3: Install WordPress</h3>
Many web hosts offer a one-click install option for WordPress, which makes the process of setting up a WordPress site very easy. This feature allows you to install WordPress on your web host's servers with just a few clicks, without needing to manually download and upload files. Here's how to use a one-click WordPress installation:
<ol>
<li>
Log in to your web host's control panel: After you have signed up for a web hosting account and logged in to the control panel, you should be able to access the one-click installation option.
</li>
<li>
Find the one-click installation option: Look for the one-click installation option, which is usually located in the control panel's menu or the "software" or "apps" section.
</li>
<li>
Choose WordPress: Select WordPress from the list of available software and click the "install" button.
</li>
<li>
Follow the prompts: You will be prompted to enter your desired domain name, admin username and password, and your email address.
</li>
<li>
Wait for the installation to complete: The installation process may take a few minutes to complete, depending on the size of the WordPress files and the speed of your internet connection.
</li>
<li>
Log in to your WordPress site: Once the installation is complete, you will be provided with a link to your new WordPress site and a message that the installation was successful.
</li>
<li>
Customize your site: You can now access your WordPress dashboard to customize your site and start adding content.
</li>
</ol>
Some web hosting providers may have different steps or interfaces but the basic idea is the same. Also, it's highly recommended to choose a web host that offers automatic updates, backups, and security features to keep your site safe and updated.
<h3 id="heading-step-4-choose-a-theme" class="permalink-heading">Step 4: Choose a theme</h3>
Once WordPress is installed, you can choose a theme. A theme is a pre-designed template that determines the layout and overall look of your website. There are thousands of free and paid themes available on the WordPress repository.
Choosing a theme is an important step in setting up a WordPress site, as it determines the layout and overall look of your website. Here are a few tips for choosing a WordPress theme:
<ol>
<li>
Decide on the type of theme: WordPress themes come in many different styles, such as blog, portfolio, business, and e-commerce. Decide on the type of theme that best fits your needs.
</li>
<li>
Consider the layout: Think about how you want your content to be displayed. Some themes have a traditional blog layout, while others have a more grid-like layout. Some themes are also more suited for specific types of content like images, videos, and galleries.
</li>
<li>
Check for responsiveness: Make sure the theme is responsive, meaning it will adjust to different screen sizes and devices. This is important as more and more people access the internet on mobile devices.
</li>
<li>
Look for customization options: Check if the theme has options for customizing the colours, fonts, and layout. This will give you more flexibility in making the theme your own.
</li>
<li>
Read reviews: Look for reviews and ratings of the theme. This will give you an idea of the theme's quality, usability and compatibility with different plugins and features.
</li>
<li>
Check the theme's support: Look for a theme that has good support and documentation. This will help you if you encounter any issues or have any questions while using the theme.
</li>
<li>
Free vs Paid: WordPress has a vast repository of themes that are free to use, but also you can find paid themes with more features and support.
</li>
</ol>
You can find a variety of free and paid themes available on the WordPress repository or third-party marketplaces like ThemeForest, Elegant Themes, or MyThemeShop. Once you have chosen a theme, you can install it by going to Appearance &gt; Themes in your WordPress dashboard, and then clicking the Add New button.
<h3 id="heading-step-5-customize-your-site" class="permalink-heading">Step 5: Customize your site</h3>
With your theme in place, you can begin customizing your site. This includes adding pages, posts, and media, as well as customizing the settings and appearance of your site. The WordPress dashboard provides a user-friendly interface for making these changes. Here are a few steps for customizing your WordPress site:
<ol>
<li>
Add pages and posts: You can create new pages and posts by going to Pages &gt; Add New or Posts &gt; Add New in your WordPress dashboard. You can also use the built-in editor to add text, images, and other media to your pages and posts.
</li>
<li>
Customize your menu: You can create a custom menu by going to Appearance &gt; Menus in your WordPress dashboard. You can add pages, posts, and custom links to your menu, and arrange them in the order you want.
</li>
<li>
Customize your widgets: You can add and arrange widgets by going to Appearance &gt; Widgets in your WordPress dashboard. Widgets are small blocks of content that can be added to different areas of your site, such as the sidebar or footer.
</li>
<li>
Customize your theme settings: Many WordPress themes come with built-in options for customizing the appearance of your site. You can access these settings by going to Appearance &gt; Customize in your WordPress dashboard.
</li>
<li>
Customize your layout: Some themes have more flexible layout options, you can use Page builders like Elementor, Divi, and Beaver Builder, to customize your pages and posts' layout and design.
</li>
<li>
Add Media: You can add images, videos, and other media to your pages and posts by going to Media &gt; Add New in your WordPress dashboard.
</li>
<li>
Optimize your site for SEO: You can install SEO plugins like Yoast SEO, and All in One SEO Pack, to help you optimize your site for search engines. These plugins will help you to create meta tags, sitemaps, and more.
</li>
<li>
Add security and backups: It's important to keep your site safe from hackers and malware, and also keep your data safe. You can use security plugins like Wordfence, and Sucuri, and also use backup plugins like UpdraftPlus, and BackupBuddy, to keep your site secure and backed up.
</li>
</ol>
By following these steps, you can customize your WordPress site to suit your needs and preferences. Remember that customizing your site takes time, but with a little effort, you can create a professional-looking website that is easy to manage and update.
<h3 id="heading-step-6-install-the-necessary-plugins" class="permalink-heading">Step 6: Install the necessary plugins</h3>
In addition to a theme, you may also want to install plugins to add extra functionality to your site. Plugins are tools that can be added to your site to provide additional features such as SEO optimization, security, and contact forms. Some popular WordPress plugins include:
<ol>
<li>
Yoast SEO: helps optimize website content for search engines
</li>
<li>
Akismet: helps prevent spam comments on a website
</li>
<li>
WPForms: allows for the creation of forms on a website
</li>
<li>
Gravity Forms: allows for the creation of forms on a website
</li>
<li>
WP Super Cache: speeds up website loading times by caching pages
</li>
<li>
W3 Total Cache: speeds up website loading times by caching pages
</li>
<li>
Contact Form 7: allows for the creation of forms on a website
</li>
<li>
Jetpack: offers a variety of features such as security, backups, and performance optimization
</li>
<li>
WooCommerce: allows for the creation of an online store on a website
</li>
<li>
Advanced Custom Fields: helps create custom fields on a website.
</li>
</ol>
<h3 id="heading-step-7-launch-your-site" class="permalink-heading">Step 7: Launch your site</h3>
Once you have completed all the above steps, you are ready to launch your site. You can do this by going to the Settings &gt; General page in your WordPress dashboard and changing the status from "Development" to "Live".
Setting up a WordPress site may seem like a complex task, but by following these steps, you can have your site up and running in no time. With the right web host, domain name, theme, and plugins, you'll be able to create a professional-looking website that is easy to manage and update.
</div>
</div>

A guide to setup WordPress

Setting up WordPress

Every single website uses HTML&nbsp;- even this very course landing page! It&rsquo;s an absolutely fundamental tool that every web developer uses daily, and it also happens to be very easy (and even fun) to learn. HTML is the language that provides all the content on a webpage: the text, images, links, forms, videos, and more! Learning HTML is the first step in any web development journey, and this course teaches you all the HTML you need to know.
This course starts at the very beginning and covers all the essential HTML elements and tags. You&rsquo;ll learn how to work with text elements, links, images, audio, video, tables, forms, and semantic elements. By the end of the course you&rsquo;ll be an HTML master.&nbsp;And the best part? The whole course can be completed in a single day!
Hands On Learning
This course is structured like an in-person course. You get a chance to practice what you&rsquo;re learning in every section with exercises, activities, and small projects. Instead of just watching me code, you&rsquo;ll write your own HTML code and websites. I&rsquo;ve spent years figuring out how to create compelling online courses, and I feel this is my best one yet!
You'll learn about dozens of HTML elements, including:
<ul>
<li>
paragraphs
</li>
<li>
headings
</li>
<li>
semantic elements (nav, header, footer, etc.)
</li>
<li>
anchor elements
</li>
<li>
images
</li>
<li>
table elements
</li>
<li>
forms
</li>
<li>
buttons
</li>
<li>
labels
</li>
<li>
text areas
</li>
<li>
selects and options
</li>
<li>
audio
</li>
<li>
video
</li>
</ul>

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